When we started VivaTerra four years ago, it came from our desire to create affordable, high quality eco products. At the time, sustainable, earth-friendly raw materials that met our standards were pricey. The general assumption was that anything 'green' would also be expensive. There was a good reason for that: consumers almost always had to pay a lot more to be conscientious in their purchases.

Eco-friendly & economical. But here we are, in 2008, in the midst of a gentle revolution. We're exchanging bad habits for good ones while no longer having to pay a high cost. There's no better example of that increased awareness, coupled with decreased cost, than bamboo. Who knew that one of my favorite renewable furniture materials (for its smooth grain and tensile strength) was also destined for sustainable stardom as a fabric. I knew that bamboo grows twice as fast as trees and releases 30% more oxygen, but I never thought I'd be wearing bamboo pajamas, toweling off with fluffy bamboo towels, and sleeping on soft-as-silk bamboo sheets -all at a reasonable cost.

Eco-values aside, I love the fabric for its good looks, comfort and exceptionally soft, sensual hand. At last, bamboo is getting the recognition it deserves, and we can afford to luxuriate in its many attributes.

Good for the earth and for you. Breathable, comfortable, and attractive, fabric from bamboo is our new favorite. Using an ingenious technique, manufacturers turn bamboo pulp into silky fabric that perfectly imitates the finest Supima cotton’s cool texture. That’s good news, because conventional cotton production produces nearly as much toxic pollution as the pharmaceutical and chemical industries – worldwide. In contrast, bamboo is grown without pesticides.

100% pure. With its surge in popularity, there were sure to be exaggerated claims and inferior versions brought to market. My preference is always for purity. That's why our bamboo sheets, towels and loungewear are all made from 100% bamboo (or bamboo blended with organic cotton), made with certified eco-friendly dyes and chlorine-free bleaching processes.

With growing consumer demand, more competitively priced bamboo sources have become available with no compromise to our standards of quality and design. As bamboo underwent a makeover and transformed into the green textile of choice, I cheered. It couldn't have happened to a better grass.

Updated Bamboo Colors
We've updated our popular pure bamboo sheeting with two new contemporary colors - flax and pale aqua. Unlike most other bamboo sheets, ours are 100% bamboo - not a blend. $279-329 Special $189-239