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The Pleasure of Chocolate
This month: why we love chocolate and a special offer for
those among us who can't live without it. Plus some tips for a 'green' holiday
season and savings of 30% or more on 50 new items in our sale section.
Why
let desperate, reckless craving take the rap for your midnight rendezvous with
an entire bar of luscious, pure bittersweet chocolate? Scientists–at
least the ones raised on Mars Bars–have recently discovered why
scrumptious chocolate trips levers in our brain centers that are pretty much
off limits to most other legal, non-prescription substances. As a long-time
chocolate lover I've done a bit of research, and now I know why I love it so much.
It turns out that chocolate contain ingredients that activate neurotransmitters
and special receptors in our brains which send messages of peace, love and hope
throughout our entire nervous system. What are we to do? Enjoy–what else?
Now that I know why I like chocolate so
much, I go out of my way to ensure that the chocolate I'm eating is organic.
Why? Like any other food, purity in the growing and manufacture leads directly
to purity of taste and maximum benefits. The best-tasting chocolate comes from
organic cocoa beans that are not adulterated with the alkaline used in most
chocolate.
One female devotee of chocolate, speaking
for millions, wrote in her online consumer review of organic hot cocoa: "There
are things I could give up... there are things I couldn't. I'm afraid chocolate
is in the latter category."
To many of us, the bean's seductive hold is
so potent that for more than a century a heated debate has raged among
researchers about whether chocolate is, in fact, chemically addictive. Taste,
aroma, and velvet mouth-feel all melting into an exquisite sensual experience
will do it every time.
We strongly suspect that's why Columbus kept
schlepping back to America, four times in all, once he discovered the joy of
these dark brown beans that look like almonds and grow profusely in Central and
South America. Some people will go a long way for the right cup of cocoa. Soon
they didn't have to. When, thanks to Columbus, chocolate reached Europe,
Chocolatiers soon began to experiment with spices such as vanilla and cinnamon.
So much for history and chemistry. What
matters most to me is that at three in the afternoon when my email box is full,
the phone is ringing off the hook, and there are endless hours to go before I
sleep, the only important decision at that moment is whether I reach for a
single-origin, organic 60% chocolate bar or an organic raspberry-infused
chocolate truffle. A choice like that makes my day.
--Bonnie Trust Dahan, Founding Partner
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Special Offer Receive a free 12-piece box of
VivaTerra organic chocolate bon bons - a $29 value - with your order of $150 or
more. To redeem this offer add item 2900.0001 to your cart (use our search box
to locate the item) and provide offer code 5418000A in the promotion code box
during checkout. Limit one per customer.
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Tips for a "Green"
Holiday Season With the holidays near, here are some ways
to make them both festive and earth-friendly.
Replace conventional tree lights with energy
efficient LED lights. The U.S. Department of Energy estimates that if everyone
did this we would save enough energy to heat 200,000 homes for a year. LED's
also release little heat, making them safer as well.
Recycle scraps of fabric, ribbon, buttons
and other materials into unique holiday decorations - a fun activity for
children.
Make a list, check it twice and do all of
your gift shopping in one trip - or shop online. Also, say no to a different
shopping bag for every purchase you make and keep everything together in the
first bag you receive.
If you are giving a gift that requires
batteries make sure they are rechargeable.
Don't throw all those extra food scraps in
the garbage, give a gift to your garden and compost them instead. |